Forge Attribution — Causal Marketing & Growth Analytics
True causal marketing attribution using causal inference to isolate the incremental effect of each channel, typically revealing 15-30% budget reallocation opportunity versus correlation-based approaches.
Coming Q4 2026
In active development
Key Capabilities
Causal DAG modeling of the customer journey with explicit confounder identification and control
Causal estimation of the average treatment effect of each channel controlling for all confounders
Heterogeneous effects analysis showing how attribution varies by segment — high-value vs. dormant customers
AI-generated performance reports with causal language and Shapley-based fair credit allocation
Get Early Access
Forge Attribution is launching Q4 2026. Join the waitlist to be among the first to experience it.
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